You represent a sea-change in healthcare as patients are demanding to be given control over their own medical records. You are the aggregators of patient medical data and the home site for patients determined to manage their own medical records. Your primary mission is to enable patients to take an active role in managing their personal health.
Your focus has been to be a powerful yet simple consumer-oriented site dedicated to managing your clients' personal medical records. In addition to providing value to consumers by having all their information at their fingertips on the Internet and all in one place, you offer significant benefits to the hospitals, insurance companies and employers, and to any out-of-institution medical care providers your clients may need to visit as well. Ultimately, the PHR promise is that by putting the complete and accurate set of patient records directly in the hands of these patients you will help cut as much as 25% out of the cost of healthcare by eliminating duplicate testing and you will help save hundreds of thousands of lives by avoiding life-threatening adverse drug reactions.
Your benefits to the hospitals include improving patient retention and satisfaction by streamlining the information gathering process and facilitating efficient, accurate patient communication. You help increase the hospitalʼs brand awareness and patient loyalty to that brand based on the way they directly interact with your PHR that patients want to use. You help the hospitals solidify their role as their patients' primary health resource through their customization of your PHR as a trusted source of health-related information.
Your benefits to the insurance companies and employers revolve around containing the
ever-rising costs of medical care while also fostering in consumers a sense of personal
responsibility for their own health and wellness. You help reduce costly medical errors
because all the information about medications, allergies and chronic conditions is
collected in one easily accessible place. You help promote better health and wellness by
putting all their health information in the hands of consumers which encourages them to
play an active role in managing their own health resulting in better outcomes and lower
costs for insurers and therefore for employers.
This promise--as well as the benefits to hospitals, insurance companies, and employers--can only be realized if the information delivered at the Point-of-Care is trusted by the health care provider delivering care. Trust that the information about this patient and their medications, treatments and conditions is scrupulously accurate and up-to-date. If trust is broken the brand protection and loyalty benefits you provide will be turned around. Cost savings, error prevention and any basis of treatment all depend on the timeliness, authenticity and accuracy of the medical information contained in your repository. If the employee goes down the street to the Urgent Care clinic and they wonʼt recognize and base treatment on a patient's PHR data it will delay treatment, exacerbate time away from work and cause repeat tests to be performed. Bottom line: anyone depending on this information needs to know they can trust it.
IAM HEALTH is in the business of guaranteeing the information can be trusted even when it is transmitted over the Internet. Using powerful yet simple information security technology, IAM HEALTH makes it easy for PHRs to differentiate yourselves in a crowded market with its ability for you to guarantee any user of your service to know for sure who the creator of an element in the medical record was and that the information viewed in a standard browser is completely unaltered from when it was created.
